The Federation of Indian Chambers of Commerce and Industry (FICCI) has tied up with Uttar Pradesh Government to promote tourism in UP. As a part of promoting state tourism, O.P. Singh, Minister of Tourism, Uttar Pradesh government, has formally launched the UP Travel Mart (UPTM) 2015, which is scheduled be held from February 22-24, 2015 in Lucknow.

Uttar Pradesh is the home to several important tourist attractions like the Taj Mahal and Sarnath. Also, within India, Uttar Pradesh receives a high inflow of foreign tourists mainly because of Taj Mahal. Therefore, to promote tourism in UP at a massive scale and reach to global standards, the state requires funding support from the central government.

At Uttar Pradesh Travel Mart 2015 around 75 top foreign tour operators will have have pre-schedule B2B meetings for two days with the sellers of tourism products of Uttar Pradesh like tour operators, hoteliers, etc.